About Us
About Us

About us

U by Kotex® (UbK) is the leading feminine care brand in Australia. We are committed to providing innovative products for period protection that meet the needs of all women, producing a range of tampon, liner and pad products that provide reliable protection for women to confidently manage their period.

Our Mission

UbK is on a mission to remove the taboo attached to periods and reinforce they are healthy, natural and most importantly should never hold women back from achieving what they are capable of. Because periods are a regular part of life, UbK aspires to challenge any negative social perceptions or stereotypes that limit women because they have periods, because Period or not, she can.

Our Partnerships

U by Kotex® is committed to championing women’s progress. We have developed and support a number of initiatives that help us fulfill our ambition to champion women’s progress. These include:

  • Our charity partnership with Share the Dignity - whose mission is to ensure no woman should have to suffer the indignity of going without sanitary items at a time when she needs it the most, regardless of her financial situation. Share the Dignity helps us to get our product in the hands of people in need, from remote Indigenous Communities where girls are missing school when they have their periods, to homeless and domestic violence shelters and many others who for different reasons don’t have access to sanitary protection. In 2018 we donated over 8,500 packs of sanitary products to help these women and girls in need. We continually work to strengthen our partnership and are proud to donate even more products in 2019; supporting the March Help a Sister Out campaign with 25,080 packs, as well as share the dignity drive in April.  
  • We were also key supporters of Share the Dignity’s petition #axethetax- which was a key driver in in securing the Federal Government’s decision to remove GST/tax from feminine care products in early 2019.


  • Supporting the University of Western Sydney’s national research project (currently underway), which aims to reduce the incidence of undiagnosed menstrual disorders and improve the levels of knowledge and understanding relating to the menstrual cycle and its management among young women.

  • We provide useful information on puberty and changes to the body through Our U by Kotex® Education Programme – which supplies puberty education packs to schools throughout Australia, providing a detailed resource on puberty and menstruation for teachers and female students.